Dynamic Inventory Retargeting & Display Advertising
This is the most leading-edge display advertising available. After someone visits your website, we target them on Facebook, Instagram, YouTube and the Google Display Network and show the specific units they viewed. See the carousel ad to the right. This gets people back to your website and increases conversions.
We also target people who are “like” your current website visitors and show them inventory based on their interests. This strategy increases new traffic to your website and generates even more pipeline from people who’ve never done business with you before.
As you can see below and to the right, we also create custom display ads based your dealership's needs each month. We’ll build out 1 or 2 categories based on your budget for ad spend, and you get to choose the content. Our most popular categories are a general dealership ad, an OEM special, a used inventory promotion, P&A special, service special, or a buyback campaign.
We target your customer list first and foremost to keep your current customers active, but did you realize that 80% of most dealer’s customer list hasn’t done business with them in the last 12 months? It’s crazy, isn’t it? Consistently targeting them with display ads is a great way to reactive them. Then, we target a lookalike audience... the people who live in your backyard and buy what you sell, but they've never bought from you.